Firewater is a popular social venue in Sauchiehall Street, Glasgow, well known for its vibrant atmosphere and great music. We recently visited Firewater to enhance their digital display capabilities. The initial phase of the project focused on enabling the venue to display advertising content on multiple screens. This strategic upgrade was designed to modernise Firewater’s visual communications, offering it new ways of marketing to its customers while leveraging its existing infrastructure.
The objective was clear – upgrade and optimise the display system to allow for seamless advertising and promotional content on existing screens while minimising costs and disruption.
To enable everything to work, a Triax modulator was installed, allowing video content to be transmitted over the existing coax cable network.
This innovative solution enables the client to avoid costly rewiring while making full use of the previously installed coaxial cables.
By connecting a laptop to the modulator, Firewater staff can now display dynamic content across all screens simultaneously.
The use of RF transmission over existing coaxial cabling significantly reduced both the financial and time investment required for the upgrade. This approach avoided the need to replace older infrastructure, offering a sustainable and budget-friendly solution for the hospitality venue.
Future Enhancements
To further enhance Firewater’s display system, we plans to return for additional upgrades, including:
- Media Player Integration: A media player will be installed to ensure a permanent connection to the display system.
- Remote Content Management: The media player will enable Firewater’s social media team to upload and manage content remotely. This feature will allow for real-time updates, including advertisements and promotional content such as drink offers.
Outcome and Benefits
Firewater can now seamlessly share promotional content on all screens, enhancing customer engagement. By using existing infrastructure, we have delivered a modern solution without requiring a major overhaul. The upcoming media player integration will provide a flexible and scalable platform for content management, positioning Firewater for long-term digital marketing success.
At DN Audio Visual, our tailored approach and expertise in innovative audio-visual solutions have provided Firewater with a cost-effective and impactful display upgrade. By creatively repurposing existing infrastructure and planning for future enhancements, Firewater is now equipped to engage its patrons more dynamically and efficiently.